Can Artificial Intelligence Replace Human Copywriters?

In the last century, before the technological and industrial revolution, humans could not have imagined that machines and factories would threaten traditional professions and send the majority of artisans and workers home. However, over the past decade, humans have adapted to these shifts and created new professions that rely on collaboration with machines.

Today, in the age of artificial intelligence, many professions are still threatened by the growing concern of virtual intelligence taking over. Most notably, journalism and digital content, where generative AI can write, analyze, formulate, and discuss information in seconds and at speeds that surpass human capabilities.

But the questions that arise are whether AI will succeed in surpassing humans, or whether we will witness a truce in which generative intelligence and human intellectual creativity cooperate until we witness a new revolutionary breakthrough that reshuffles the cards of professions that humans thought were immune to the threat posed by artificial intelligence.

Well, be ready! We will for sure witness this Era of AI dominance.

We understand every writer, journalist, and copywriter has their own writing style, based on their experiences and observation, but AI can

also generate different and high-quality content based on the given prompt, and it is at a much faster rate than human copywriters. Tools like GPT-4 and many others, can produce articles, social media posts, and marketing copy within seconds.

We gave ChatGPT this prompt, "Write an article about how Donald Trump is going to win the US elections," to see if it can highlight an opinion not just list facts and general information.

Example:

• Chat GPT:

Want it in another form? No worries, just a second! Chat with it to customize your article just the way you want it.

It's not just about data, AI isn’t simply memorizing news and updates. Instead, it is generating, analyzing, and writing arguments in a clear, proper, and ethically journalistic manner.

Think of the cost you will save!

Utilizing AI for copywriting can significantly reduce costs associated with hiring, training, and retaining human copywriters. Businesses can save on salaries, benefits, and office space.

An AI subscription or one-time cost for an AI tool is usually much lower than ongoing salaries for multiple writers. And let’s not forget that it can maintain the same tone, style, and accuracy across thousands of pieces, whereas human writers may vary in quality due to various factors like workload and personal circumstances.

Humans Forget! AI Don't

Artificial intelligence can analyze vast amounts of data to tailor content precisely to audience preferences and trends, something that would be extremely time-consuming for human writers.

It can seamlessly integrate SEO best practices into content, ensuring higher search engine rankings without needing specialized SEO knowledge from the writer. This includes inserting relevant keywords, optimizing meta descriptions, and ensuring proper content structure to enhance SEO performance.

Digital Human 

Spot the difference between AI-generated and well-known author's article

We recognize that human copywriters possess creativity, emotional intelligence, and cultural understanding that AI cannot currently replicate. At least for now. However, this rapidly evolving artificial revolution is learning to add a human touch to content in a way that readers won't even realize it's AI-generated.

If we give you two articles talking about the same topic, can you distinguish which one is AI-generated and which one is written by a well-known author?

Have you been able to spot the difference?

The first article is written by Neil Patel who is considered one of the best content writers in the industry by top digital influencers at the New York Times, the Wall Street Journal, and Forbes. You can find his full article in the link below: https://neilpatel.com/blog/parasite-seo/ . As for the second article, it is chat GPT generated with this prompt "Write a small engaging article about: What is Parasite SEO? Add a human touch so we don't know it is AI generated".

AI war and news reporter

For now, AI can complement human copywriters by handling routine tasks, allowing them to focus on more strategic and creative aspects of content creation. However, it remains related to the digital world, requiring a laptop or phone connected to the internet to be beneficial.

But what about ten years from now? Imagine generative AI integrated into talking and moving robots. Will they be able to interview experts

and politicians, conduct vox pops for TV segments, and cover wars and conflicts to reduce journalist casualties?

We have already seen AI-powered robots taking orders in restaurants, dog-like warrior robots equipped to precisely shoot targets, and AI presenters reading newscasts indistinguishably from human anchors. These AI presenters are engaging, error-free, and deliver the news seamlessly.

Could the future hold AI robot news reporters capable of recognizing threats and dangers while delivering concise and comprehensive coverage? It's a fascinating prospect, that one could revolutionize journalism by ensuring safety and precision in even the most delicate situations.

If AI robots can perform all the human tasks we've discussed, it won't be long before they dominate the field of journalism. From writing and desk tasks to newscasting and even on-the-ground reporting, AI has the potential to revolutionize the industry.

Ten years from now, or even less, generative AI integrated into talking and moving robots will have highly developed NLP capabilities (Advanced Natural Language Processing), allowing them to conduct interviews, understand context, and follow up questions effectively, they can instantly access and analyze vast amounts of data, providing informed and relevant questions during interviews.

Equipped with sophisticated speech recognition and generation abilities, AI robots will interact naturally with the public, gathering diverse opinions efficiently.

Their ability to navigate and report from conflict zones will help in covering stories without risking lives. They will be equipped with real- time threat detection, such as advanced sensors and machine learning algorithms that will enable these robots to recognize and avoid threats, ensuring continuous and safe reporting. As well as provide unbiased and precise reporting, free from human error or influence, delivering factual and comprehensive coverage through visual smart recognition.

Are you still in doubt? Well, save this article in your bookmark because it's happening.

Get in touch with us at MindMatter right now to stay updated on the latest news about AI.