Ness Designs

Client : Ness Designs inc

Coutnry: Canada

Link: https://www.nessdesigns.ca/

Industry: Fashion Design

Problem: As a growing fashion label, Ness Designs lacks any online presence or sales channels. Without a website, the company misses key opportunities to promote its clothing lines, tell its story, and sell directly to modern consumers.

Objective: Develop Ness Designs' inaugural website as an eye-catching ecommerce storefront for showcasing original designs, connecting with customers, and enabling purchases.

Solution: Utilize top-quality professional models and photography to showcase the beauty, intricacy, and wearing of Ness clothing lines without budget limitations. Build the website around presenting an inspiring fashion visual experience with shoppable items integrated elegantly. Implement features like user-controlled 360 degree views of intricate embroidery details on blouses. Setup a rich online magazine-style blog presenting stylish living stories and seasonal collections for customers to explore. Integrate seamless checkout with automatic alerts on product restocks. Focus on cultivating customer relationships through personalized style recommendations based on past preferences. Continually A/B test ways of boosting purchase conversions. Later, add capabilities for custom clothing design sketches.

Constraints: Long-term web hosting bandwidth and storage needs for very visual website. Prior lack of customer data for personalization and style tips. Ongoing blog/content obligations. No existing branding guidelines.

Tech stack: NGINX, Cloudflare, Google Cloud, VueJS, e-Commerce, mongoDB, Python,HTTP/3